Leonardo Da Vinci once said "Savage is he who saves himself". So in the spirit of Hollywood here's the Da Vinci Code for helping out your SEO Expert, reducing your Search Engine Positioning costs and maximizing your website return on investment.



search engine optimization is more than just creating a few meta tags and submitting your URL to a few search engines. In fact, SEO goes even beyond the definition we started with above. There are a number of strategies that currently work to provide a better chance at getting listed higher in the Search Engine Results Pages (SERPS). Besides having the page optimized with relevant words and terms, outside factors can actually play a large part. Sometimes these factors are the MOST important.

So with Keyword Research and proper Placement in your site are the broad strokes of On-Page Search Engine Optimization. However, "How" to do the right and profitable Keyword Research for SEO your niche and "How" to place them properly in all the elements of your sites is where you earn your stripes.

semantic seo If you can manage to get good coverage for your website, you naturally get links that Google is going to love. You can do this by submitting press releases and getting news blogs to cover your business. The links obtained through these sources are regarded very highly.

In other words, your website lacks one powerful internet-based marketing tool - link building. This is the practice of doing anything to build links to a website. This in turn will allow the search engines to know if your web page can be included in the search result list.

Have your keyword listed in the meta description. The easiest way to achieve this is by making sure that you have your keyword listed in the first sentence so it is listed in the general description.